About the role:
Matellio is strengthening its AWS Partner ecosystem with DevOps Competency and upcoming AWS GenAI Competency.
We are looking for a senior, hands-on AWS Partner Marketing Leader who has built, scaled, and monetized AWS service practices in IT services organizations.
This role is not limited to campaigns — it owns AWS GTM strategy, pipeline contribution, and revenue impact.
You will work closely with sales leadership, AWS alliances, pre-sales, and delivery teams to turn competencies into consistent business growth.
Key Responsibilities:
AWS Partner GTM & Revenue Ownership
- Own and execute the AWS Partner marketing strategy aligned with revenue and pipeline goals.
- Drive measurable contribution to AWS services pipeline and closed-won revenue.
- Build and run AWS-led GTM motions including co-sell, partner-led demand generation, and marketplace GTM.
AWS Programs & Alliances
- Work closely with AWS Partner Development Managers (PDMs) and AWS field sales teams.
- Lead AWS co-sell (ACE) initiatives and joint opportunities.
- Plan and execute MDF, MAP, and AWS-funded campaigns.
- Leverage AWS competencies, service validations, and programs for demand generation.
Offering & Solution Marketing
- Own positioning and packaging of AWS DevOps, Cloud Modernization, and GenAI offerings.
- Translate technical capabilities into clear, sales-ready solution narratives.
- Create differentiated messaging for enterprise and mid-market buyers.
Demand Generation & ABM
- Build and scale AWS-focused demand generation programs across:
- Partner with sales to accelerate SQLs, opportunities, and deal velocity.
Content & Thought Leadership
- Own creation of AWS-focused assets:
- Establish Matellio as a credible AWS Partner in DevOps and GenAI.
Team and Process Leadership
- Build and lead a cloud marketing team (content, demand gen, alliances marketing).
- Define processes, KPIs, and reporting for AWS marketing performance.
- Manage agencies and external vendors as required.
Performance and Analytics
- Track campaign ROI, pipeline contribution, CAC, conversion rates, and revenue attribution.
- Continuously optimize GTM based on data and AWS feedback.
Required Skills and Experience:
Must Have
- 7–10+ years of B2B marketing experience in IT services / technology consulting.
- Mandatory experience in AWS Partner companies with active competencies.
- Proven track record of driving pipeline and revenue for AWS services.
- Hands-on experience with AWS partner programs (ACE, MDF, MAP, Marketplace).
- Strong understanding of AWS cloud services, DevOps, and modern cloud architectures.
Strong Advantage
- Experience marketing GenAI, AI/ML, DevOps, or Cloud Modernization services.
- Experience working directly with AWS field sales and partner teams.
- Prior ownership of marketing teams and budgets.
- Experience in scaling cloud practices from early stage to maturity.
What success looks like (First 12 months)
- Clear AWS GTM strategy aligned with DevOps & GenAI competencies
- Strong AWS-sourced and partner-influenced pipeline
- Regular co-sell opportunities with AWS
- Consistent flow of high-quality SQLs for AWS services
- A structured, high-performing cloud marketing team
